Snapchat for Brand Advertisements

With the explosion of social media platforms as a way to create buzz about businesses Snapchat is finally gaining ground. Although Snapchat has been around since summer of 2011, formerly named Picaboo, Snapchat has became extremely popular in the past year. Snapchat is used daily between friends but recently it has been another outlet for brands to gain attention.

(Image Via Mashable)

So how can these brands utilize Snapchat in order to gain social media presence? Below are ways that Mashable recommends for best brand communication. Not many brands are active on Snapchat so now is a good time to get ahead of everyone else and establish a following. 

1. Promote your Snapchat account via other social media (Twitter, Facebook, Instagram)

2. Reward your followers (contests, product sneak peak,  coupon codes)

3. Distribute meaningful content

4. Use the "My Story" function in order to reach all of your followers

Say Goodbye to Flappy Bird

Flappy Bird is a game app that launched in late May this past year and has become quite the addiction for many people. Flappy Bird reached the tops of game charts but as of two days ago was taken off the app store. On February 8th the game's developer announced via Twitter that they were taking the game down. The developer said he "could not take it anymore."Apparently the developer is taking down the app because he can not handle the pressure from the success the application is bringing.

 

(Image via Twitter)

There are many people upset about the news of Flappy Bird. Apparently there was an iPhone sold on ebay for about $100,000 that had the application installed on it. Many people believe that this was just a marketing stunt. If you can't live without Flappy Bird here are some other alternative games that you can play. 
1. Ironpants
2. Clumsy Bird
3. Fly Birdie
4. Flappy Wings
5. Fluffy vs Flappy Birds
6. FlappyDoge




Article: http://mashable.com/2014/02/10/used-iphone-flappy-bird-ebay/
http://www.gamespot.com/articles/7-alternatives-now-that-you-can-t-download-flappy-bird/1100-6417631/

Super Bowl Commercial Controversy

Following the Super Bowl yesterday night, Coke's commercial caused an enormous amount of annoyance throughout many Americans via social media. Along with outrage this ad made many Americans proud. The ad was called It's Beautiful and featured many different ethnicity's singing America The Beautiful in several languages. This ad was also the first ad in Super Bowl history to feature a gay couple. Below is an image showing peoples thoughts through Twitter tweets. (Image via BizPac Review)

Watch the ad here.

I personally do not agree with the people that think this ad was un-American. I think one of the things that makes America unique is the many different cultures that are within our borders. It seems that Coke is also standing by their commercial and airing a 90 second version of the same ad during the opening of the Olympics.