The Pinterest Movement

Although Facebook and Twitter may be the more popular social media platforms everyone (girls) can agree they spend entirely more time on Pinterest. The ever growing virtual pin-board launched in 2010 has become such an obsession in many peoples lives. Pinterest allows you to browse images from hobbies, weddings, and cooking to clothing and DIY projects and pin them onto personal boards. Not only is Pinterest becoming more popular with the general population the retail industry is beginning to see the advantages of using it as well. 42% of adults in the US use two or more social networks so it is important for businesses to be present on all forms of social media.

Both large and small businesses are increasing their presence on Pinterest in attempts to gain sales, but Nordstroms is taking it beyond that. Nordstroms has a "pin" for every single item on their website and determines what items are re-pinned and liked the most. These items on Pinterest are then advertised in stores with a red tag. 

I think the idea of showcasing popular items on Pinterest in stores will cause an increase in sales. The red tags will catch the eye of customers who otherwise would have not noticed certain items. Nordstroms is smart for thinking outside of the box and testing this form of advertising in their stores. I think other retailers will catch onto this and we will begin to see Pinterest being used more.




Articles: 
http://mashable.com/2013/12/30/social-network-demographics-2013/
http://www.businessinsider.com/how-nordstrom-is-using-pinterest-2013-7