Taco Bell has recently launched their new breakfast menu. On their menu they feature waffle tacos, crunchwraps, burritos, and a few other items. Along with the launch of the new menu they created an ad directed at their main competitor, McDonalds. In the video they found 'real' people named Ronald McDonald to express their approval and love for Taco Bell's new menu. Although the video was tasteful it was still a low blow to McDonalds. In response to their video McDonald's posted via Facebook. Below is an image of the post McDonald's made.
I think McDonald's handled the situation properly. Although the video was not an attack on McDonald's I think it was smart of them to address the situation. It will be interesting to see how Taco Bell's breakfast menu does in comparison to McDonald's.
Click here to watch the video.
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